Discovering Your Core Values: A Neuroscience-Based Approach to Living with Purpose

We often hear the word "values" thrown around—politicians claim them, corporations list them in mission statements, and self-help books constantly reference them. But with all this noise, we tend to lose sight of what values truly mean on a personal level and why they matter so deeply to our wellbeing.

Values are the things we value. They serve as our internal barometer for gauging whether something is good or bad for us, important or insignificant, worthy of our attention or dismissible. They help us navigate life's complexities with greater clarity and purpose.

The most beautiful thing about values? They're unique to each of us. What guides one person might be entirely different from what guides another—and that's not just okay, it's wonderful. Our distinct constellation of values is part of what makes us who we are.

Why Discovering Your Values Matters

When you identify your core values, you gain access to a powerful framework that impacts virtually every aspect of your life:

  • Better decision-making: When faced with choices, your values provide clear guidance about which path aligns with your authentic self

  • Enhanced resilience: Understanding what matters most helps you weather challenges with greater fortitude

  • Improved relationships: Knowing your values helps you connect with people who share similar priorities

  • Greater fulfillment: Living in alignment with your values creates a sense of purpose and satisfaction

  • Clearer boundaries: Values make it easier to determine what deserves your time, energy, and attention

Research in neuroscience shows that when we live in alignment with our values, we experience greater well-being and less internal conflict. Our brain's reward systems activate when our actions match our deeply-held beliefs, creating a sense of congruence and satisfaction.

Values are not just what we believe in—they are the compass points that guide us home to ourselves when we've wandered too far into the wilderness of others' expectations

The Challenge of Values Discovery

Despite their importance, many of us have never taken the time to explicitly identify our core values. We might have a general sense of what matters to us, but haven't translated those feelings into clear, articulated principles that can guide our daily lives.

There are several reasons for this:

  1. Information overload: In our fast-paced world, we rarely pause long enough to reflect deeply on what truly matters

  2. Social conditioning: We often inherit values from family, culture, and society without examining whether they genuinely resonate with us

  3. Complexity: Values exist on a spectrum rather than in neat categories, making them challenging to pin down

  4. Fear of limitation: Some worry that defining values might somehow restrict their freedom

Yet the opposite is true—clarifying your values creates liberation through focus. When you know what matters most, you can direct your precious life energy toward what truly fulfills you.

The Science Behind Values and Decision-Making

Your brain creates shortcuts to help you process the barrage of stimuli you receive every second. These neural pathways form based on repeated experiences and become the foundation for your automatic responses.

Understanding your values gives you the power to intentionally reshape these pathways. By aligning your daily actions with your core values, you strengthen these neural connections, making values-aligned behavior more natural and automatic over time.

According to research in neuropsychology, the sensory-motor coordination involved in reflective practices like journaling activates different parts of the brain while simultaneously slowing cognitive processing. This combination creates an ideal state for values clarification work, allowing you to more deeply process what truly matters to you.

The most profound freedom comes not from having unlimited choices, but from having your choices guided by what truly matters to you

A 5-Step Process for Discovering Your Values

While truly comprehensive values work benefits from structured guidance (more on that later), here's a simplified process to begin your exploration:

Step 1: Reflective Journaling

Begin by finding a quiet space where you can write without distractions. Handwriting is particularly effective for this exercise, as it engages different neural pathways than typing.

Ask yourself:

  • When have I felt most fulfilled or proud of myself?

  • What would I stand up and fight for, even if it was difficult?

  • When have I felt most disconnected or unhappy with my choices?

  • Who do I admire, and what qualities do I appreciate in them?

Give yourself at least 20 minutes for this reflection. The key is to push past your first obvious answers to discover deeper insights.

Step 2: Identify Potential Values

Once you've completed your journaling, review what you've written and look for patterns. What themes emerge repeatedly? What emotional responses seem strongest?

Create a list of potential values that resonate with you. Some common values include:

  • Authenticity

  • Courage

  • Connection

  • Family

  • Growth

  • Creativity

  • Freedom

  • Achievement

  • Justice

  • Kindness

  • Learning

  • Health

  • Spirituality

Remember that this is just a starting point—your unique values might not appear on standard lists.

Step 3: Categorizing and Prioritizing

Next, organize your values into three categories:

  • Very Important

  • Important

  • Less Important (for now)

Challenge yourself to limit your "Very Important" category to no more than 5 values. This constraint forces you to think critically about what truly matters most.

For those in your "Very Important" category, define what each value means to you specifically. For example, "kindness" might mean different things to different people—for you, it might be about intentional actions based on recognizing others' needs.

Step 4: Ranking Your Top Values

Now comes the challenging part—arranging your top values in order of importance. This doesn't mean some values aren't significant; rather, it helps you understand your core drivers.

Try this exercise: If you could only embody one of these values for the rest of your life, which would you choose? Continue this process until you've ranked all your top values.

Step 5: Integration and Application

With your prioritized values in hand, look for ways to consciously apply them to your daily life:

  • Post your top values somewhere visible as a daily reminder

  • Before making significant decisions, use your top values as an evaluation framework

  • Reflect on how aligned your current job, relationships, and activities are with your core values

  • Identify one small action you can take today to better honor each of your top values

When Values Feel Hard to Define: Understanding the Neural Blocks

In the process of discovering your values, you'll likely encounter moments where a particular value feels profoundly important, yet remains frustratingly difficult to articulate. Your brain seems to say, "This matters deeply to me," but the words to explain why simply evaporate when you try to define it.

This common experience has fascinating neurological underpinnings. When a value connects to emotionally charged memories or experiences, different parts of your brain activate simultaneously. The limbic system—responsible for emotional processing—lights up, while the prefrontal cortex—responsible for verbal expression and abstract thinking—may actually show decreased activity. This neurological tug-of-war can create what feels like a mental block.

There are several reasons why certain values prove challenging to define:

Deep emotional integration: When a value connects to a painful or complex experience, your brain's protective mechanisms may create distance between the cognitive understanding of the value and the emotional weight it carries. Your neural pathways have essentially created a shortcut that says, "This is important, but don't look too closely at why." This protective response served you once, but may now be limiting your self-understanding.

Unconscious embodiment: Some values become so thoroughly integrated into your identity that they operate below conscious awareness—like breathing or blinking. These embodied values shape your decisions automatically, through neural pathways that have become highly efficient through repetition. The challenge lies in bringing these unconscious drivers into conscious awareness.

Conceptual complexity: Many important values represent interconnected neural networks rather than singular concepts. Your brain may struggle to isolate and name something that exists as a complex web of associations, memories, and emotions rather than a discrete category.

When you encounter these blocks, don't force direct definition. Instead, engage different neural pathways through indirect exploration:

Narrative reflection: Ask yourself, "When have I felt this value being honored or violated?" Stories activate different brain regions than abstract thinking, helping bypass cognitive blocks.

Embodied awareness: Notice how your body responds when you contemplate this value. Does your breathing change? Do you feel tension or relaxation in certain areas? Somatic awareness engages the insula—a brain region that connects bodily sensations with emotional processing—creating alternative pathways to understanding.

Behavioral patterns: Identify concrete examples of this value in action. What choices have you made that might reflect this unnamed priority? Looking at behavioral patterns activates the striatum and other brain regions involved in habitual responses, offering clues about values that operate below conscious awareness.

Contrasting experiences: Sometimes we understand what we value by recognizing its absence. Reflect on situations where you felt misaligned or uncomfortable—these experiences often highlight values by their violation.

Through this multi-dimensional approach, you create new neural connections between your embodied understanding of a value and your conscious articulation of it. This integration process doesn't just name the value—it strengthens your ability to access and apply it intentionally in your life.

Living Your Values in an Imperfect World

It's rare to find situations that perfectly honor all your values simultaneously. The goal isn't perfection but conscious awareness and intentional choice. When evaluating opportunities or decisions, try rating how well each aligns with your top five values on a scale of 1-5. This creates a more nuanced understanding than a simple yes/no approach.

For example, when considering a job offer, you might rate how well it supports each of your values:

Growth: 5/5

Family: 3/5

Financial stability: 4/5

Authenticity: 2/5

Creativity: 4/5

This framework helps you make choices with greater clarity about the trade-offs involved.

The Dynamic Nature of Values

While core values tend to remain stable, how we prioritize and express them can evolve throughout our lives. Major life transitions—becoming a parent, changing careers, experiencing loss—often trigger shifts in our values hierarchy.

Plan to revisit your values exploration annually. Notice if certain values have become more or less prominent, or if your definitions have evolved. This ongoing reflection ensures your values continue to serve as a relevant guide for your life.

Going Deeper with Guided Values Discovery

While self-guided exploration can yield valuable insights, many people benefit from a structured, facilitated approach to values discovery. A comprehensive program can help you:

  • Move past surface-level responses to uncover your authentic core values

  • Navigate the challenges of prioritization with expert guidance

  • Translate abstract values into concrete behaviors and choices

  • Create practical frameworks for values-based decision making

  • Build lasting habits that reinforce values alignment

If you're ready to dive deeper into discovering and living your values, I've developed a comprehensive Finding Your Values course that walks you through this transformative process step by step.

The course combines neuroscience-based approaches with practical exercises to help you identify, define, and integrate your core values into daily life. Through guided journaling, structured reflection, and actionable frameworks, you'll gain clarity about what truly matters to you and how to create a life that honors those priorities.

Final Thoughts

In a world filled with noise and competing demands, your values serve as an internal compass, helping you navigate toward what truly matters. The time invested in discovering and defining your values pays dividends throughout your life—in clearer decisions, stronger relationships, greater resilience, and a deeper sense of purpose.

As Nataly Huff, the course creator, shares: "In order to achieve our goals (no matter if they're personal, professional, emotional, or relational) we need to name and understand that which is important to us."

Begin your values discovery journey today. Your future self will thank you for this gift of clarity and purpose.

Are you ready to discover your core values and create a more aligned life? The Finding Your Values course offers a structured, neuroscience-based approach to identifying and living your values. Learn more and take the first step toward greater clarity and purpose.